A name that's easy to google (doesn't bring up confusing stuff) and type, doesn't try too hard to sound ominous, (eg. fauna-derived like cobra or tiger something) or ominously macabre, or too full of itself or an overstatement, is instantly recognizable yet unique (ie. opposite of a forgettable cliche), doesn't have wussy associations, rolls off the tongue easily when you're wasted, is not likely to date, is not too long (probably 4 syllables max), doesn't start with 'the', is not composed of an obvious adjective and noun combination or some pun derivative thereof or is a punny mispelling of some word, doesn't have a '...tion' word or 'of (something)'... and especially not both. There's a start.
