Guns N' Roses hunts agency to push long-awaited album

[anythinggoes]

Rock band Guns N' Roses is seeking an advertising agency to promote their long-awaited next album in a major break from music industry tradition.

Sources suggest that Universal Music has already contacted several London advertising hotshops to launch a marketing communications programme ahead of the global release of "Chinese Democracy" on November 25.

The move is the latest in a string of new initiatives by the music industry to encourage people to continue buying music, particularly albums, rather than illegally downloading or just buying singles for 79p.

Last summer, Prince gave away free copies of his new album with The Mail on Sunday; and Radiohead launched its own pay-what-you-like download experiment for their latest album.

Declining sales of music have prompted many bands, including Coldplay, to give away their tracks free. Last month Oasis guitarist Noel Gallagher said he would "embrace" the growing free music culture by allowing fans to listen to the band's new album on MySpace, ahead of its official release. The album was posted on the social networking site so that fans could listen free.

It will be the first Guns N' Roses album since "The Spaghetti Incident" in 1993 and was initially scheduled for release in March last year.

The delay prompted Dr Pepper in the US to ann-ounce that it will give a free can of its soft drink to "everyone in America" if the album is released anytime during 2008.

http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=62884&d=254&h=260&f=3

[bushkarocks!]

good read thanks

[I ARE ESS]

thanks man ace read
i think mb gnr should pay the coca cola company to promote on drinks bottles
this way the cost of the free dr pepper is covered too
so win win for everybody

[deadxsouth]

Rock band Guns N' Roses is seeking an advertising agency to promote their long-awaited next album in a major break from music industry tradition.

Sources suggest that Universal Music has already contacted several London advertising hotshops to launch a marketing communications programme ahead of the global release of "Chinese Democracy" on November 25.

The move is the latest in a string of new initiatives by the music industry to encourage people to continue buying music, particularly albums, rather than illegally downloading or just buying singles for 79p.

Last summer, Prince gave away free copies of his new album with The Mail on Sunday; and Radiohead launched its own pay-what-you-like download experiment for their latest album.

Declining sales of music have prompted many bands, including Coldplay, to give away their tracks free. Last month Oasis guitarist Noel Gallagher said he would "embrace" the growing free music culture by allowing fans to listen to the band's new album on MySpace, ahead of its official release. The album was posted on the social networking site so that fans could listen free.

It will be the first Guns N' Roses album since "The Spaghetti Incident" in 1993 and was initially scheduled for release in March last year.

The delay prompted Dr Pepper in the US to ann-ounce that it will give a free can of its soft drink to "everyone in America" if the album is released anytime during 2008.

http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=62884&d=254&h=260&f=3

Jesus H. Christ, they are just now looking for a marketing team...

Chinese Democracy starts later!!!!

[zombux]

Jesus H. Christ, they are just now looking for a marketing team...

Chinese Democracy starts later!!!!

that's what came to my mind as soon as I started reading this

[anythinggoes]

Jesus H. Christ, they are just now looking for a marketing team...

Chinese Democracy starts later!!!!

remember this could be older news thats just surfaced 

[bushkarocks!]

hope so otherwise it's indeed a bit late lol

[deadxsouth]

remember this could be older news thats just surfaced 

The article was written today...

never know though, perhaps you are correct.

[Gunns]

thats good news and bad at the same time...

If all reports are leading to a 25th release date, then

they have less then a month to put together a huuuuuuuuuuuuuuuuge marketing plan..
which is kinda pushing it.

[anythinggoes]

thats good news and bad at the same time...

If all reports are leading to a 25th release date, then

they have less then a month to put together a huuuuuuuuuuuuuuuuge marketing plan..
which is kinda pushing it.

To be honest i wouldnt be too concerned, maybe this was something that started 3-4 weeks ago, but this website has only just now gotten the news on it, plus this may not be for the main advertising, it could just be for some Gimmicky stuff. Hey in less then 6 weeks we should know all the answers eh

[Gunns]

To be honest i wouldnt be too concerned, maybe this was something that started 3-4 weeks ago, but this website has only just now gotten the news on it, plus this may not be for the main advertising, it could just be for some Gimmicky stuff. Hey in less then 6 weeks we should know all the answers eh

yeh fingers crossed man,

I think if they promote it on a huge scale in these countries with some kind of new marketing plan as the story suggests they will be well on the way to a "successful" album

America
England
Australia

[rds.06]

To be honest i wouldnt be too concerned, maybe this was something that started 3-4 weeks ago, but this website has only just now gotten the news on it, plus this may not be for the main advertising, it could just be for some Gimmicky stuff. Hey in less then 6 weeks we should know all the answers eh

Maybe  

Why not an American marketing/advertising company?

Do you think that as Best Buy have a done a deal with GNR, Best Buy will be responsible for the promotion of CD in America, after all they are the ones that have to sell it?

[rds.06]

yeh fingers crossed man,

I think if they promote it on a huge scale in these countries with some kind of new marketing plan as the story suggests they will be well on the way to a "successful" album

America
England
Australia

I love how you added Australia to the end of the list 

I would add most of the South American countries to that list too.

[anythinggoes]

Maybe  

Why not an American marketing/advertising company?

Do you think that as Best Buy have a done a deal with GNR, Best Buy will be responsible for the promotion of CD in America, after all they are the ones that have to sell it?

Its possible its just for the UK advertising so maybe in every country an advertising company gets contacted.

As for best buy advertising i have no idea, what sort of advertsing was there for the Eagles and ACDC album???